In the marketing industry, the only constant is change. As technology advances and consumer preferences evolve, businesses must stay ahead of the curve to maintain a competitive edge.
Following the effects of the COVID-19 pandemic, the advertising landscape has witnessed a significant shift. Although businesses will likely be conservative with advertising expenses in the current climate, marketers must explore new opportunities to engage with potential customers and promote their products.
To help you understand these changes and make the most of your marketing efforts, here are some key advertising trends in 2023 to incorporate into your strategy.
Interactive and Immersive Experiences
For businesses looking to create lasting impressions on their consumers, interactive and immersive content powered by technologies like augmented reality (AR) and virtual reality (VR) should be at the top of the list.
These technologies allow brands to create engaging, memorable experiences for their audiences. Whether it’s trying out products virtually through AR or immerse customers in a VR world related to your brand, these interactive experiences are driving higher engagement and conversions.
Snackable Content
Consumers often seek quick, bite-sized information, and including snackable content into your marketing strategy is the perfect response to this behaviour. Tailor-make these bite-sized pieces of content for our era of instant gratification and design them to deliver value swiftly and effectively.
Snackable content is all about delivering quick, easily digestible information to capture your audience’s attention in seconds. Whether it’s a short video, engaging infographic or social media story, snackable content not only respects your audiences time, but also provides them with shareable experiences that leave a lasting impression.
Voice Search Optimisation
With the rise of voice-activated devices, such as smart speakers, voice search is an emerging advertising trend in 2023. Voice search optimisation involves tailoring your content to match the way people naturally speak.
Over the last few years, voice search has evolved from voice recognition to voice understanding. Traditionally, we have conducted searches using keyword-based terms, whereas when use voice search, our searches become more conversational. Therefore, marketers must incorporate a voice search strategy into their website and include excellent content written in a conversational tone.
User-generated Content (UGC)
User-generated content has emerged as a highly effective advertising tool, as it builds trust and authenticity. It is the real and unscripted reviews, photos and videos shared by your customers. UGC not only serves as social proof, but also helps you connect with your audience on a more personal level.
Encourage your customers to create and share content related to your brand, products, or services. This can include reviews, testimonials, unboxing videos and even social media mentions.
AI-Powered Personalisation
Recognised as a game-changer in marketing, artificial intelligence (AI) continues to play a pivotal role in advertising. By using AI-Powered personalisation, you can tailor your marketing messages and content to individual consumers.
By analysing data and user behaviour, AI driven marketing can help you understand your customers’ preferences and behaviours. This means you can then target them with personalised content, send personalised offers and curate content which results in customer engagement and conversion rates.
Sustainability and Ethical Advertising
Consumers today are more environmentally and socially conscious than ever before. There is an expectation for brands to align with their values, which includes sustainable and ethical practices.
By including sustainability and ethical messaging into your messages, you can both enhance your brand’s reputation and attract environmentally conscious consumer.
Using these advertising trends in your marketing strategy can help you connect with your audience, stay competitive and achieve your business goals.
If you’re looking for a marketing strategy agency to help you with your advertising requirements, then get in touch to see how we can help your business flourish.
