Privacy Notice & Cookies
We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.
Glen Mitton Limited trading as MMS of Third Floor, Towers Point, Towers Plaza, Wheelhouse Road, Rugeley, Staffordshire, WS15 1UN, registered in England, no. 03691024, collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018 which applies in the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
Information collected by us
We will not collect any information about individuals, except where it is specifically and knowingly provided, for example, if you request information from us. This data is referred to in this policy as 'personal information'. We collect personal information such as your name, job title, company address, telephone number and email address. This allows us to process and fulfil your request.
How we use your personal information
The personal information that you provide to us or which we obtain through your dealings with us is used:
> to process an order you have made
> to carry out or exercise our rights and obligations arising from any orders
> to notify you of progress or of any issues in fulfilling your order agreements we make
> for after sales support
> to enable us to review, develop and improve the products and services we offer
> for market research purposes and statistical analysis
> to enable us to contact you with news and information about our software and services including product developments, project news and events we are either hosting or attending
Who we share your personal information with
Personal information collected by us may within the limitations of the UK General Data Protection Regulation be passed on to third parties with whom we work together but only in direct connection with fulfilling requests from you.
We will share personal information with law enforcement or other authorities if required by applicable law.
We will not share your personal information with any other third party.
Whether information has to be provided by you, and if so why
The provision of your name, address, email address and telephone number is required from you to enable us to provide the services that you have ordered, render invoices and collect payment. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.
How long your personal information will be kept
We will hold your name, address and contact details for the period we are required to retain this information by applicable UK tax law (currently 6 years).
Reasons we can collect and use your personal information
We rely on the fact that processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract as the lawful basis on which we collect and use your personal data.
In addition we rely on the fact that the processing is necessary for our legitimate interests in respect of informing you as a business about other similar services we offer. You will always have the opportunity to opt out of/unsubscribe from such communications.
Under data protection laws, we can only transfer your personal data to a country outside the UK where:
> the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45A of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here.
> there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
> a specific exception applies under relevant data protection law
Where we transfer your personal data outside the UK, we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time, we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
We may transfer your personal information to the following companies which are located outside the UK as follows:
> to Campaign Monitor provided, supported and hosted in the United States, in order to allow us to build and send out marketing emails to our customers. We rely on adequacy regulations for transfers to Campaign Monitor in order to allow us to build and send out marketing emails to our customers. Through this application, we can also store information about and track the engagement of our customers. For further details please see Campaign Monitor’s Data Protection Policy at https://www.campaignmonitor.com/policies/
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy notice’ below.
Under the UK General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:
> fair processing of information and transparency over how we use your use personal information
> access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
> require us to correct any mistakes in your information which we hold
> require the erasure of personal information concerning you in certain situations
> receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
> object at any time to processing of personal information concerning you for direct marketing
> object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
> object in certain other situations to our continued processing of your personal information
> otherwise restrict our processing of your personal information in certain circumstances
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the Information Commissioner (ICO) on individuals rights under the General Data Protection Regulation.
If you would like to exercise any of those rights, please:
> email us at hello@mms-marketing.co.uk, call or write to us at the above address
> let us have enough information to identify you (e.g. your account number, user name, registration details),
> let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
> let us know the information to which your request relates
If you would like to unsubscribe from any marketing email you can also click on the ‘unsubscribe’ button at the bottom of the marketing email. It may take up to 5 days for this to take place.
We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
How we use AI
MMS uses artificial intelligence tools to help our team work efficiently, for example to draft and summarise documents, prepare meeting notes and contact reports, analyse campaign performance, and support research, copywriting and design. AI supports our team. It does not replace their judgement.
What personal information may be processed
When we use AI tools, the personal information involved is limited to what is needed for the task. It may include the names, job titles and business contact details of our clients’ staff and other business contacts, and what is said in meetings we hold with them.
Where we record and transcribe a meeting to help prepare notes, we will tell attendees and ask for their agreement at the start of the meeting.
Our lawful basis
We use AI tools to process personal information where it is necessary for our legitimate interests in running our business efficiently and providing a high-quality service to our clients, or where it is necessary to perform a contract with you. We have considered the impact on individuals and put safeguards in place, including limiting the information used, using business-grade tools only, and human review of all outputs.
Human oversight and automated decisions
Every output produced with AI is reviewed by a member of our team before it is used. We do not use AI to make decisions about you that have a legal or similarly significant effect on you without meaningful human involvement.
Who processes your information and where
We only use AI tools on paid business plans that act as our processors under data processing terms. These providers are not permitted to use your information to train their AI models. At the date of this notice, the AI providers we use include Anthropic (Claude), GitHub (GitHub Copilot), Circleback and the AI features within established platforms we use such as Adobe, Atlassian, Campaign Monitor, Canva, Figma and Semrush.
Some of these providers process information outside the United Kingdom, including in the United States. Where they do, we make sure appropriate safeguards are in place, such as UK adequacy regulations. For more information see previous section on ‘Transfer of your information out of the UK’.
How long information is kept
We keep information processed through AI tools only for as long as it is needed for the purpose it was used for, in line with the retention periods set out elsewhere in this notice. We use provider settings to limit how long information is retained by AI providers where these are available.
Your rights
Your rights under data protection law apply in full to any personal information processed using AI, including the right to be informed, to access your information, to have it corrected or erased, to object to its processing, and not to be subject to solely automated decisions with legal or similarly significant effects. To exercise any of these rights, or if you have any questions about how we use AI, please contact us at hello@mms-marketing.co.uk.
We acknowledge that we may not always get things right, so if something has gone wrong, we need you to tell us. You have the right to make a complaint to us and our complaints procedure can be found on our website here. We hope we will be able to resolve any issues you may have.
If we are unable to resolve your complaint, you also have the right to lodge a complaint with the Information Commission (the UK data protection regulator), more details of which are provided in our complaints procedure.
The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.
This privacy notice was published on 10 November 2026.
We may change this privacy notice from time to time, when we do we will publish the changes and advise you via email.
Please contact us if you have any questions about this privacy notice or the information we hold about you.
If you wish to contact us please send an email to hello@mms-marketing.co.uk write to Glen Mitton Limited of Third Floor, Towers Point, Towers Plaza, Wheelhouse Road, Rugeley, Staffordshire, WS15 1UN or call 01889 584808.
If you would like this notice in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).
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Necessary cookies aid core functionality, so disabling these may affect how the website runs. Analytics cookies help analyse web traffic and enable us to provide a better web experience. If you allow cookies to be stored, the file is added and the cookies allow web applications to respond to you as an individual.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not.
A cookie in no way gives us access to your computer or any personal information about you.
You can choose to accept or decline cookies. Most web browsers usually allow you to modify your browser setting to decline cookies if you prefer. For more information about cookies and how to delete them, click here.
Cookies we use
The MMS website uses first party Cookies. Details on these Cookies and their function, can be found in the following table:
| Cookie Name | What does it do? |
| XSRF-TOKEN | The cookie is set by Laravel, the platform our website is built on. The cookie is used for security purposes. |
| laravel_session | Laravel uses laravel_session to identify a session instance for a user. |
| cookie-opt-in | Used to understand the consent for the usage of cookies on the website. |
| _utma | This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| _utmb | The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| _utmc | The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits. |
| _utmt | The cookie is set by Google Analytics and is used to throttle request rate. |
| _utmz | This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site. |
| _gat | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gcl_au | This cookie is used by Google Analytics to understand user interaction with the website. |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
| _fbp | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
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Google uses these cookies, based on recent searches and interactions, to customise ads on Google websites. These are also included in a necessary feature (reCAPTCHA). |
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Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content. |
| CONSENT | Used to store Google Network advertising preferences for use in targeted advertising |
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Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising |
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This cookie is used for verification purposes when submitting an enquiry which uses reCAPTCHA. It is provided by Google. *Installed by reCAPTCHA |
By continuing to use our website you are agreeing to our use of cookies.
Third party cookies
Some of our pages feature content from other providers. We don't have control over the cookie policies of these providers, but you can view them below and control your preferences via https://optout.networkadvertising.org/
| Provider |
| YouTube |
| Google Maps |
| Matterport |
| Vimeo |
Making sense of marketing
in the digital age
Third Floor, Towers Point
Towers Plaza
Wheelhouse Road
Rugeley, Staffordshire
WS15 1UN
Glen Mitton Limited. All Rights Reserved
