Cost-effective, highly influential and great for building your brand – these are the top three reasons why social media and PR must be a key part of your marketing strategy. When implemented correctly, a good social media and PR strategy can drive increased sales, making them essential for all your media activities, online and offline.
Social media marketing is essential, particularly as there are now over 4.26 billion social media users worldwide. Social media is an incredible space to showcase your properties to potential customers and directly engage with prospects. Building a community of engaged followers should also play a key part in your overall digital strategy.
As experts in new homes social media, we are well-versed in creating a strong social media presence. We see social media as the driving force behind your marketing mix, working to enhance brand visibility and simultaneously inspire and inform your target audience about your offering. We start by getting under the skin of your existing social media channels, performing an audit and developing a tailored plan to suit your business goals.
Our fully integrated housebuilder social media and PR services include:
Developing your brand identity and tone of voice is a key part of your social media strategy. Each piece is carefully crafted to reflect your brand’s unique identity.
Our in-house team designs captivating social assets that stand out, engage and establish your position as the go-to developer. We start by developing a compendium of posting styles and implement them consistently across all your platforms, ensuring a unified and compelling approach.
While an organic social media presence is a good foundation, we research who and where your target market is and what platform they prefer to use. We then strategically promote selected posts directly to ensure maximum exposure to your intended audience.
We understand that your time is precious, which is why we offer to handle your incoming messages and comments. Effective community management not only fosters interaction with your brand but also drives organic growth across your social channels.
We provide you with comprehensive monthly reports that offer detailed insights into your performance and audience engagement. These reports focus on the key metrics that matter most to your business, such as audience growth, engagement, website clicks, and conversions. You'll also receive a breakdown of reach, engagements, and engagement rates for your top-performing posts.
As a full-service marketing agency, we don’t shy away from the more traditional aspects of public relations. We’re PR experts in crafting award entries, writing press releases, building media relationships, and managing events.
If you’re looking to develop your social media and content strategy, reach out to our team of social media experts for a consultation.