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Some of our best bits from 2020

What can we say about 2020 that hasn’t already been said?... Read more >

Some of our best bits from 2019

It’s been one of those years where you can’t figure out where the time has gone.... Read more >

Some of our best bits from 2018

Here at MMS we’ve taken a moment to sit back and remember... Read more >

Be greedy when others are fearful?

Two significant news headlines this week:... Read more >

Digital marketing in 2018? Here’s five things you should know...

The way in which we consume content is constantly evolving... Read more >

Six seconds: the future of advertising

As more and more advertising spend goes online, so does the revolution in advertisement formats... Read more >

Are too many agencies like James Haskell?

If you’re a rugby fan, you’ll be familiar with the incident. If not, in an attempt to be competitive against a 16 game un-beaten England, the Italian rugby team... Read more >

What does M&S know about lingerie?

As part of Marks & Spencer's chief executive Steve Rowe's strategy to put customers "at the heart of M&S", the company revealed... Read more >

Why your advertising is a waste of money

How many times has your agency told you: “It’s all about ‘what, where and how much’”?... Read more >

Time for the 'B'-word

With news of slowing mortgage approvals and house sales, you could hear an emphatic “b****cks”, echo through housebuilders’ boardrooms up and down the country... Read more >

THE Christmas Sale: slash 20% off your media costs

It’s a seasonal anomaly that December and January TV airtime is, incredibly, 20% cheaper than annual average rates and a massive 40% cheaper than October and November... Read more >

Set 'satisfaction' not 'sales' as your criterion of success

Headlines proliferate of dramatically increasing sales for volume housebuilders... Read more >

How Does Porn Improve Your Advertising?

Property porn that is. We’re a nation obsessed with it. Yet we rarely see photography in housebuilders’ marketing communications that we drool over... Read more >

Goodwill to all men?

'Tis the season of Christmas advertising convention amongst UK retailers – or should we call it the British Superbowl – as they try to out-entertain each other in order to gain more than their fair share of our purses and wallets by producing the ultimate fairy-tale... Read more >

Campaign for housing in later life = retirement homes?

Whilst the HBF's 'Campaign for Housing in Later Life' identifies the 'need' (desire to downsize), does it offer the 'solution' (specialist retirement housing)?... Read more >

Avoiding the '3 Cons of Housebuilding'

We’ve talked about the creative convention of housebuilders’ marketing communication. How convention = convergence = confusion amongst consumers... Read more >

Are you ready for the Government’s next housebuilding giveaway?

From April 6 2015 those over 55 are free to do as they please with their pension pots. Put more graphically, pensions minister, Steve Webb, famously remarked that people were free “to blow the lot on a Lamborghini”, should they wish... Read more >

Are UK grocery retailers off their trollies?

They are losing market share and shareholder value hand over fist, so what do UK grocery retailers do? Commission the multi-million pound ’Christmas TV commercial’! The annual creative charm fest. The yearly escape into yuletide schmaltz. And the justification is:... Read more >

Are housebuilders reaping the lucrative rewards of the golden generation?

MMS strategic director Andy Walton asks whether housebuilders are simply overlooking the housing aspirations of the UK's wealthiest target group... Read more >

A timely reminder from Marc Worth

Marc Worth sold his fashion-trend forecasting business, WGSN, for £140m in 2005... Read more >