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Why Social Media Is Essential For Housebuilders
Social media is needed for every business these days, but especially for housebuilders. Having a presence on social media allows you to build an audience - particularly in the first-time buyer age bracket.... Read more >
Guide To Digital Marketing For Housebuilders
Some of our clients have been building new homes for over 100 years, and the need for ‘marketing’ has understandably changed completely over that time.... Read more >
Content For All Stages Of The Buying Cycle
Creating company content that appeals to your potential customers across all stages of their buying cycle is really difficult.... Read more >
Some of our best bits from 2020
What can we say about 2020 that hasn’t already been said?... Read more >
Some of our best bits from 2019
It’s been one of those years where you can’t figure out where the time has gone.... Read more >
Some of our best bits from 2018
Here at MMS we’ve taken a moment to sit back and remember... Read more >
Digital marketing in 2018? Here’s five things you should know...
The way in which we consume content is constantly evolving... Read more >
Six seconds: the future of advertising
As more and more advertising spend goes online, so does the revolution in advertisement formats... Read more >
Are too many agencies like James Haskell?
If you’re a rugby fan, you’ll be familiar with the incident. If not, in an attempt to be competitive against a 16 game un-beaten England, the Italian rugby team... Read more >
What does M&S know about lingerie?
As part of Marks & Spencer's chief executive Steve Rowe's strategy to put customers "at the heart of M&S", the company revealed... Read more >
Why your advertising is a waste of money
How many times has your agency told you: “It’s all about ‘what, where and how much’”?... Read more >
Time for the 'B'-word
With news of slowing mortgage approvals and house sales, you could hear an emphatic “b****cks”, echo through housebuilders’ boardrooms up and down the country... Read more >
THE Christmas Sale: slash 20% off your media costs
It’s a seasonal anomaly that December and January TV airtime is, incredibly, 20% cheaper than annual average rates and a massive 40% cheaper than October and November... Read more >
Set 'satisfaction' not 'sales' as your criterion of success
Headlines proliferate of dramatically increasing sales for volume housebuilders... Read more >
How Does Porn Improve Your Advertising?
Property porn that is. We’re a nation obsessed with it. Yet we rarely see photography in housebuilders’ marketing communications that we drool over... Read more >
Goodwill to all men?
'Tis the season of Christmas advertising convention amongst UK retailers – or should we call it the British Superbowl – as they try to out-entertain each other in order to gain more than their fair share of our purses and wallets by producing the ultimate fairy-tale... Read more >
Campaign for housing in later life = retirement homes?
Whilst the HBF's 'Campaign for Housing in Later Life' identifies the 'need' (desire to downsize), does it offer the 'solution' (specialist retirement housing)?... Read more >