While polished posts on your Instagram feed are valuable, it’s important not to underestimate the power of Instagram Stories.
Instagram Stories offer a dynamic way to connect with potential buyers and display your new homes in a fresh and engaging way. Here are some of the ways you can use Instagram Stories for impactful new homes marketing:
Take viewers on a virtual tour
Instagram Stories are ideal for showcasing your new homes. Capture short, engaging videos that walk viewers through the selling points – roomy living areas, spacious outdoor areas and beautiful kitchens. You can also include a clickable link to a development page with detailed information and floorplans.
Build anticipation with teasers
Teasers and sneak peaks are ideal for promoting new development launches, show home openings and events. Use a countdown sticker to create a further sense of anticipation, which encourages users to stay up to date.
Use interactive features to engage
Instagram Stories offer a range of interactive features which are ideal for boosting engagement. Some of our top recommended Instagram Story features are:
- ‘Add yours’ story stickers and templates: Use story stickers to encourage user-generated content by asking existing homeowners to share pictures and experiences in their new home. ‘Add yours’ story templates can also be used as a research piece, allowing you to learn more about what your customers are looking for.
- Quizzes and polls: Polls can be used to ask viewers what features they look for in a new home (e.g. hardwood floors vs. carpets). You can also create quizzes about the neighbourhood or local amenities to make learning about the area fun and engaging. Don’t forget to add a link to your story and encourage viewers and learn more about special offers or upcoming open houses.
Partner with influencers
Micro-influencers with a relevant audience can expand your reach and improve customer confidence. Work with influencers to create engaging Stories which showcase your new homes and the surrounding area from their perspective. This can help to add a touch of authenticity and can resonate with potential buyers who trust the recommendations of the influencer.
Maximise reach by resharing grid content
Make the most out of your grid posts by resharing captivating photos and videos from your main feed to your Stories. This increases exposure of your permanent content and keeps viewers engaged.
Make the most of Highlights
Don’t let your Stories disappear after 24 hours! Organise your Stories into categorised highlights so that your audience can access them at any time. Dedicate highlights which showcase developments, house types, blog posts, testimonials and advice for maximum profile benefits.
Social media marketing with MMS
If you are looking for ways to improve your new homes marketing strategy with social media, MMS Marketing can help. We’ll help you craft a winning social media strategy, create captivating content and track your results to ensure maximum impact.
Contact our MMS social media experts today for advice on your social media marketing strategy and for support in promoting your new homes.
