Selling new homes takes more than putting a development online and hoping the right people find it. You need the right message, in the right place, at the right time, and that could be the difference in someone discovering your homes on Google, ChatGPT, social media, a property portal or landing in their inbox.
We’re a digital marketing agency specialising in new homes marketing, helping developers put their new homes in front of the people most likely to buy them. Our digital marketing services for housebuilders include social media (organic and paid advertising), paid search (including Google Ads), SEO & GEO, email marketing and more.
Social media is a brilliant place to get your new homes in front of potential buyers, especially when you know who you’re trying to reach. We can help you build an organic presence, run targeted advertising campaigns or do both, using detailed audience targeting to put your developments in front of the right people.
We work across Facebook, Instagram, TikTok and LinkedIn, adapting the creative, copy and calls to action for each platform, instead of just taking the same advert and putting it everywhere. Our expert social media team knows what works on each channel and can create campaigns designed to increase website traffic, engagement, enquiries and conversions.
For housebuilders looking to reach other businesses and property professionals, LinkedIn offers plenty of opportunities too. We can create targeted campaigns and tailored content designed to reach the people who matter, from industry professionals and partners to senior decisionmakers.
Google Ads gives you the opportunity to appear at the exact moment when a buyer is searching. As a new homes marketing agency, we can create and manage campaigns with carefully researched keywords, negative keywords, audience targeting and compelling ad copy, making sure your budget is working as hard as possible.
As a Google Partner, we know our way around the platform and understand what it takes to manage Google Ads campaigns for housebuilders. We can also run Google Display Network campaigns, using both prospecting and remarketing to reach new audiences and bring previous website visitors back to your developments.
Prospecting helps introduce your homes to people who haven’t visited your website before, while remarketing keeps your developments in front of people who have already shown an interest. Sometimes people just need a little reminder that the three-bedroom house they liked is still there!
When someone searches for a new build home, you want your website to be there. Our SEO and GEO services help housebuilders improve their visibility, attract the right visitors and turn searches into real opportunities.
But Google isn’t the only place people search anymore. With more people turning to ChatGPT, Gemini and other AI platforms for recommendations and answers, your brand needs to be visible across the wider search landscape too.
We combine SEO, GEO and AI SEO to help your website get discovered wherever potential buyers are looking. From technical SEO and keyword research to content, on-page optimisation and AI search visibility, we build strategies that help your homes get found both now and in the future.
Your database is full of people who have already shown an interest in your homes, so it makes sense to keep in touch with them. Our housebuilder email marketing services help you turn that interest into action with campaigns that are well designed, well timed and worth opening.
From attention-grabbing subject lines and engaging content to creative design and clear calls to action, we look after every part of your email campaigns. We can also use A/B testing to find out what resonates with your audience, test campaigns across different devices and use performance data to keep improving your results.
As part of our housebuilder digital marketing services, we can help develop automated journeys for lead engagement, sales progression and aftercare, taking everything from the initial concept through to implementation and testing. And if you’d like to manage some of your own emails, that’s no problem. Our email platform includes a user-friendly editor and a modular template created specifically for your business, giving your team plenty of flexibility.
To find out more about how we can help you with your digital marketing strategy, contact us today.
Take a look at some of our digital marketing case studies
Making sense of marketing
in the digital age
