Getting the word out
When the team at Aston Marina approached us for help with promoting their wedding showcase online, we took a deep dive into their audience and created a digital strategy that would get results.
A save the date for the brides to be
The wedding showcase is an open day held at Aston Marina to promote their wedding venue, The Boat House, guests have the opportunity to soak up the breathtaking views of the rolling countryside, sample food from the in-house award-winning chefs, and speak to team members and suppliers to learn how their special day could be even more magical. To ensure we captured the correct audience, we honed in on specific locations.
Utilising social ads
We chose Facebook as the primary advertising channel, and we knew the ads had to be captivating in the crowded wedding market, that’s why we used beautiful imagery and clear CTAs. Our campaign included a mixture of objectives, including lead generation which featured an easy-to-fill-out form to maximise completion. All leads were pulled through to the Leads Centre so the team at Aston Marina could efficiently manage them.
Using Google Ads to their full potential
To maximise the impact of the campaign, we took a deep dive into the relevant keywords and ensured our paid search strategy would produce the best possible results. We created thumb-stopping imagery for Google Display Network banners, both prospecting and remarketing, to encourage clicks through to the landing page, and ultimately get sign-ups and brochure downloads.
Reviewing the results
The wedding showcase attendance was the highest Aston Marina has seen, with more than double the number of guests attending than their previous event. The numbers speak for themselves, with overall website goal completions increasing by 97.37% from the previous month, social traffic seeing an increase of 33.11% and the bounce rate improving by 42.71%. Our Google Ads campaign achieved a 6.07% click conversion rate and our Facebook efforts saw a 3.46% click-through rate on the lead generation ad alone.
Following the success of this one-off campaign, we are now working with Aston Marina on a long-term basis across a range of digital advertising platforms to help promote their weddings, events and restaurant.
Want to find out how we can help boost your digital campaigns? Get in touch with our team to find out more about our services.
97.37%
Goal completions
33.11%
Social traffic
6.07%
Click conversion rate
3.46%
Facebook CTR
Making sense of marketing
in the digital age
