Make social media work for you
Having a social media presence today is essential and with over 1.9 million daily users, advertising on Facebook is a huge opportunity that shouldn’t be ignored. It’s the ideal platform to reach your target audience. The key to a successful social advertising campaign is to get the messaging and targeting right, use thumb-stopping creative and ensure the correct objective is chosen for your KPIs.
Getting the message across
Baker Estates utilises Facebook’s lead generation ad objective to gain location-specific leads. With their homes located in the sunny southwest of England, we strategically set up campaigns for those looking to relocate to the blissful countryside, the ads included beautiful local area and lifestyle shots to truly imagine what it’s like to live in a Baker Estates home, the lead generation forms are simple and require only essential details to ensure maximum form completions.
Doubling down on the website traffic
In addition to lead generation, Baker Estates uses Facebook ads to drive traffic to their website, via the traffic ad objective. To capture people who have previously shown interest in their developments, we created an ad that targets people who have recently visited their website. To gain optimal results, we also created a lookalike audience, based on the people who share similarities with the website visitors.
Reviewing the results
Taking a look at the results, the lead generation ads achieved an impressive 5.73% click through rate (CTR). As part of their ongoing social strategy to drive brand awareness and gain website visits, Baker Estates runs “always-on” ads, which over the last six months have delivered an average cost per click (CPC) of just 18p