As we step into another year, the digital marketing landscape continues to evolve at a rapid
pace, presenting both challenges and new opportunities for businesses.
With new technologies and ever-changing consumer behaviours, 2024 is set to be an exciting
year in digital marketing. In this guide, we’ll explore some of the key trends that will
define digital marketing in 2024.
AI to take centre stage
Artificial Intelligence (AI) has been a game-changer in the digital marketing industry, and
its influence is only set to grow in 2024. AI is changing how businesses analyse data,
automate processes and deliver personalised experiences, and over the next year, expect
AI algorithms to become even more sophisticated.
We can expect AI to play an important role in predictive analytics, allowing businesses to
understand and anticipate consumer behaviour. This will then allow them to optimise their
marketing strategies accordingly, which will enhance overall campaign performance.
The evolution of video marketing
Video advertising has been a popular marketing tool over the last few years, and in 2024,
it’s set to reach new heights. With online platforms becoming increasingly video-centric,
businesses must harness the storytelling potential of videos.
Live streaming for businesses, interactive videos and augmented reality (AR) content are set
to dominate video marketing. These methods offer brands effective and innovative ways to
connect with their audience and build lasting relationships.
In 2024, you can also expect to see video marketing evolve towards more interactive and
immersive experiences. Virtual and augmented reality will weave into video campaigns,
delivering engaging and unforgettable brand interactions to capture the attention of an
audience with a shrinking attention span.
Conversational SEO to rule the search bar
The rise of voice-activated assistants will transform
the way that consumers search for information over the next few years. Therefore, it
is now more important than ever to optimise SEO content with voice search in mind.
In 2024, there is expected to be around 8.4
billion voice activated devices worldwide, which is a lot of people using their
voices to search. As a result of this, long-tail keywords, natural language processing and
content that mirrors conversational tones will become key to ensure that your brand is heard
in an era of vocal interactions.
Social commerce 2.0
Social media platforms are no longer just a place to socialise with friends, they are
evolving into virtual marketplaces.
In 2024, businesses will find success when they integrate e-commerce into social media
marketing. The journey from product discovery to purchase, on social media channels like
Instagram and Facebook, is set to become a social experience, redefining the shopping
landscape and social commerce strategies.
TikTok has been the leader in social commerce, launching TikTok Shop across the UK in 2021.
It's since grown massively, with four ways to shop, including live shopping and a dedicated
shop tab. Their latest research found one in four users are interested in buying from TikTok
live because they can see the product in action and a whopping 62% of weekly TikTok users have engaged in
e-commerce behaviour on the platform.
If you are looking for more ways to help your brand stay relevant in the coming year, check
out our latest blog here.
Long-term influencer relationships
While influencer marketing isn’t a new trend for 2024, more businesses will be taking the
opportunity to form authentic connections with their target audience by appointing
‘long-term’ brand ambassadors.
Long-term partnerships with influencers build authenticity, trust and a cohesive brand
message, fostering reliability and credibility among potential customers. The consistency of
these relationships not only amplifies brand reach, but also provides valuable insights into
the influencers audiences, which results in being able to deliver targeted and personalised
content.
Elevate your digital journey with MMS
In this rapidly changing landscape, partnering with a digital marketing agency is essential.
As property marketing experts, MMS can help you embrace change, stay ahead of trends, and
most importantly, understand your digital audience.
If you’re looking for a successful 2024, contact us today to find out how we can help with
your 2024 digital marketing strategy.
