Seasonal marketing is more than just adding snowflakes and flowers to your social media graphics, it’s about understanding what homebuyers want and need at different times of the year. By aligning your social media content with the changing seasons, you can create timely, engaging and visually appealing posts that resonate with your audience.
Here’s how you can bring the seasons to life in your social media marketing.
Refresh and reset in Spring
Spring is a time of renewal, and for many homebuyers, that means decluttering, deep cleaning and making space for something new. This is the perfect time to position your homes as an opportunity for a fresh, organised start. You’ll want to highlight your new homes’ potential for growth, smart storage solutions, spacious layouts and light filled interiors that make spring cleaning easier and more enjoyable.
On social media, share tips on spring cleaning hacks, decluttering strategies and home organisation inspiration to engage potential buyers. Create Reels or TikToks which show easy ways to refresh a space, from wardrobe organisation to deep cleaning checklists. A “spring clean, fresh start” campaign can encourage interaction and invite followers to share their own decluttering wins or before-and-after transformations.
Embracing the outdoors in Summer
Summer is all about lifestyle, and homebuyers at this year are imagining BBQs, garden parties, and long, relaxing evenings at home. This is the perfect opportunity to promote new homes with outdoor spaces that enhance summer living, from landscaped gardens to perfect patios for entertaining.
Make the most of summer marketing by featuring new build homes with spacious outdoor areas, large bi-fold doors that let in plenty of natural light and stylish open-plan kitchens ideal for hosting gatherings. Lifestyle content, recipe ideas and light-hearted videos perform best on social media during this season.
And don’t forget to share content that highlights local events, attractions and parks near your developments during summer – buyers love discovering new places to explore when moving to a new area.
Warmth and comfort in Autumn
Autumn is the season of cosiness, making it the perfect time for new home developers to focus on warmth, comfort and energy efficiency. As temperatures drop, homebuyers start thinking about practical features that keep homes warm and running costs low. This is a great opportunity to highlight your energy-efficient new build homes and promote features like high-quality insulation, double-glazed windows and modern appliances designed to reduce energy bills.
Social media content can feature spacious kitchens perfect for autumn cooking, large living areas ideal for cosy nights in and interior design inspiration for seasonal decorating. Halloween and Bonfire Night provide additional seasonal marketing content to engage with audiences through themed content. A great way to boost SEO and social media engagement during this season is to share autumn home styling tips, such as using warm colour palettes, layering textures and incorporating seasonal decor.
A fresh start in Winter
Winter may be cold and dark, but it’s also a time for fresh beginnings, making it the ideal season to encourage homebuyers to start their journey towards owning a new home. Content should focus on the benefits of moving in winter, from limited time offers on new build homes to stress-free moving tips during the colder months.
The festive season is a great time to run virtual home tours and share UGC (user-generated content), helping buyers picture themselves celebrating Christmas or ringing in the New Year in a brand-new home. January is the peak time for goal setting, making a “new year, new home” campaign is the perfect way to attract attention. Social media content that highlights mortgage advice, home-buying resolutions, and exclusive winter incentives can encourage homebuyers to take action.
Not sure where to start with your content plan? We have an excellent LinkedIn article packed with specific awareness and seasonal dates for your social schedule, along with ideas for posts.
New homes marketing support from MMS Marketing
At MMS Marketing, we're new homes marketing experts and have proven track record of helping homebuilders create seasonal social media campaigns that engage audiences and help drive enquiries.
Our expert social media team can guide you through everything from content creation and video marketing to running targeted social media ads that increase visibility for your new build developments.
Get in touch with our social media experts and find out how we can make your seasonal marketing strategy work for you.
