With 71% of consumers now preferring to
ask a voice search query than type, it is no surprise
that voice search has been said to be the future of online search.
As people increasingly rely on voice search, the challenge for businesses is not just to keep
up with, but to stand out. We’ve put together a useful guide designed to help you get your
website ready for the voice search revolution.
Understanding the difference: voice search vs. text-based queries
Voice search is fundamentally different to the traditional text-based queries that we have
become accustomed to.
Traditional text searches are typically more concise and keyword-focused, whereas voice
searches are more conversational and context-driven. Understanding these differences is
important for tailoring your website’s content to align with the expectations of search
engine algorithms. Here are some of our top tips for optimising your website for voice
search:
Conduct keyword research
People are more likely to use natural language and ask questions when using voice search
technology, therefore traditional keyword research methods may not be sufficient for voice
search optimisation.
With this in mind, tailor your keyword strategy to capture long-tail conversational phrases.
Tools like AnswerThePublic and Ahrefs can help you identify relevant
voice search queries in
your niche.
Create conversational content
Once you’ve identified the key phrases users are likely to speak, it's time to create content
that aligns with their conversational tone. Voice search works best with authenticity, so
let your brand personality shine through in your content for the best results.
One way to tick this box is to create a FAQ section, blog posts and product descriptions that
answer common questions users might ask. Aim to sound natural and engaging, like you were
having a conversation with your audience. A good content strategy for voice search not only
reaches voice activated devices but also improves the overall user experience of your
website.
Optimise for local voice search
Voice searches are often location-based, especially when users are seeking information about
nearby products or services.
Ensure your website is optimised for local SEO by claiming and updating your Google My
Business Profile. Include accurate business information, such as your address, phone number
and business hours to improve your changes of appearing in local voice search results.
Improve website speed
Voice search users often expect quick and concise answers. To meet this expectation, use
Google’s PageSpeed Insights and Mobile-Friendly Test, these are valuable tools for accessing
and improving your website’s performance.
A fast-loading website not only improves the user experience, but also increases the
likelihood of content being featured in voice search results.
Leverage featured snippets
Voice assistants often pull information from featured snippets when responding to user
queries. Aim to optimise your content to appear in these snippets by structuring your
information in a clear and concise manner.
Utilise headers, bullet points and numbered lists to make it easy for search engines to pull
relevant information for voice search responses.
MMS: Your partner in voice search optimisation
With a team of digital marketing and SEO experts committed to staying in front of industry
trends, MMS offers tailored solutions to ensure your business adapts and thrives in the
voice search industry.
If you are looking for support on your voice search SEO strategy, contact us to find out more
about our SEO and digital marketing services.
Elevate your digital journey with MMS
In this rapidly changing landscape, partnering with a digital marketing agency is essential.
As property marketing experts, MMS can help you embrace change, stay ahead of trends, and
most importantly, understand your digital audience.
If you’re looking for a successful 2024, contact us today to find out how we can help with
your 2024 digital marketing strategy.
