It's the social way or the highway
In today’s world, 83% of all UK adults use social media. That's 30 million active users, making it the ideal place for you to reach your targeted audience when they’re receptive to your marketing messages.
Making a splash
When regional housebuilder is launching their newest development, they want to make a splash, a distinct impression on their followers. For Bargate Homes’ Deer Walk, their archetypal development in Bishop’s Waltham, we delved into the location, meeting with residents and visiting businesses to get a real feel for the village.
Social media with a purpose
To make the most out of Bargate Homes’ social media audience, we utilised visually arresting images paired with emotionally stimulating quotations from residents.
Maximising the creative
The print brochure for the development has a distinct look and feel, like all brochures for Bargate developments. We applied the colour palette, fonts and visual treatment of the brochure to our quotation images giving social audiences bite-sized Deer Walk branded posts which are readily consumed. This continuity helps cement positive impressions in the early stages of the audience’s customer journey.
Tracking the posts impressions, engagements and to increased influence on their social media audiences and ultimately giving forward momentum to the customer journey for audience members interested in Deer Walk.