It's the social way or the highway
83% of the UK population use social media, that's 56 million active users. This makes social media the perfect platform to reach potential homebuyers when they’re most receptive to your marketing messages.
Making a splash
When launching their Deer Walk development, Bargate Homes wanted to create a distinctive first impression. Our social media strategy involved getting an in-depth understanding of the location by meeting with residents and visiting local businesses to get a real feel for the village.
Social media with a purpose
To connect with Bargate Homes’ social media followers, we combined visually arresting images with emotionally stimulating quotations from residents.
Maximising the creative
To give potential residents a glimpse into the lifestyle at Deer Walk, we adopted the stylish design of Bargate’s print brochures in our social media posts. This included using the same colour palette, fonts and visuals for bite-sized, easily digestible posts. This consistent social media branding helped build positive brand recognition early on in potential buyers.
Measuring performance
By tracking impressions, engagements and overall social media presence, we gained valuable audience insights and preferences which ensured our marketing efforts effectively moved potential customers towards purchasing a new home at Deer Walk.
Making sense of marketing
in the digital age
