Aston Marina - Social | Case Study

Promoting Aston Marina

Our ongoing partnership with Aston Marina formed after a winning digital campaign to promote one of their wedding showcase events, which you can read all about here. The success of that campaign has since seen us develop an ongoing relationship to help promote all areas of their business.

Wine and dine at No26

We promote Aston Marina’s No26 restaurant with a tactical mixture of Google Ads (Search and GDN) and Meta ads. Using Meta’s detailed targeting to focus on their target market, we have promoted their delicious seasonal menus through a mixture of video, carousel and single image ads. To maximise bookings, the ads are directed through to their reservations page where customers can easily make a booking online.

A night out at The Boat House

To increase awareness and gain bookings for their mixture of events including cookery masterclasses, comedy evenings and tribute acts impersonating the likes of ABBA and Take That, we utilise Meta ads to reach local people. Through the use of clever copy, attention-grabbing creatives and engaging CTAs, that send people to the events landing page, inclusive of a booking system, Aston Marina have seen a great increase in online event bookings.

Reaching the brides to be

Our original work with Aston Marina lives on, we regularly promote their wedding venue and showcases. Our Meta ads strategy plays a key role in promoting the marina as the wedding venue of choice in Staffordshire. Using a mixture of traffic and lead generation ad objectives, our ads are clear and concise and gain results.

3.29%

Weddings Meta Ads CTR

6.02%

Events Meta Ads CTR

2.07%

LinkedIn Ads CTR

Getting results from B2B

As an events venue, Aston Marina also promotes B2B event management including business meetings and conferences. To get optimal results, we use LinkedIn ads to promote their Hideaway space which caters for up to 50 people. Our ads use a clear image of the venue and short and snappy copy with a clear CTA. Since creating their LinkedIn ads strategy, we have seen a healthy average CTR of 2.07%.

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