For Bargate Homes, a prestigious regional housebuilder, a beautiful brochure was a must for their flagship development, Deer Walk in Bishop’s Waltham
Due to the exceptional nature of this development, we wanted to create something new for Bargate, not just a brochure but a lay flat coffee table book that purchasers will save as a keepsake and share with their friends and family. A brochure that Bargate could take pride in as a business.
More than a brochure
The inclusion of lush spreads that would be at home in a glossy magazine really makes this brochure stand out. Organically written articles about the local area and interviews with Bargate Homes’ directors anchor the brand’s ‘we care’ message through pages that communicate the vision of the business and the local area in new and compelling ways.
We spoke with local businesses to get the lie of the land and spent time in the village to best represent Bishop’s Waltham to potential residents. Ultimately, the project is a brochure and needs to function as such, but we didn’t want to sacrifice interest for the sake of utility.
An elegant palette of warm grey and rose gold was chosen for the cover in a matte heavy weight paper stock with foil accents. Large, lavish typography communicates and reflects the calibre of their luxurious properties. The rose gold from the cover is woven throughout the brochure in a metallic Pantone, from the soaring drop caps to select details adding an element of shimmer, echoing the cover and enhancing the feeling of richness.