Landing in your inbox
Standing out in a crowded landscape of email marketing has never been harder with consumers struggling to keep up with their day-to-day emails, it’s essential to maximise every aspect of the email journey. From engaging the audience with an enticing subject line to using a clear CTA within the body, we know how to create successful email campaigns.
Getting the details right
To ensure Jelson Homes’ emails stand out, we use carefully crafted attentiongrabbing subject lines. The body of the emails use eye-catching imagery and creative content modules, designed and built by our in-house team, to really showcase the homes and highlight the little details that make Jelson’s homes stand out. The copy is well-thought out and kept short and simple to ensure readers’ attention isn’t lost. The emails are complete with strong CTAs throughout, that encourage traffic through to the website.
Getting the word out there
In the competitive property market, reaching potential purchasers can be tricky which is exactly why, as well as sending the emails to Jelson’s own targeted database segments, we export the email and send on to portals such as Rightmove, On The Market and New Homes for Sale, so Jelson’s homes are sent to widerreaching databases. Since partnering with these platforms, Jelson have seen impressive open and click-through rates.
Making emails a breeze
We know that as a housebuilder, you want results, which is exactly why we take away the stress. We can carry out split testing, to test a subject line, trial a different CTA and test which time of day you receive more opens. Which is exactly what we’ve done for Jelson, armed with the results, they’re empowered to utilise email marketing to their advantage.