Because housebuilder communication converges into a predictable sameness, owning a brand mnemonic is crucial for stand-out.
When you're heavily outspent by the competition and you're operating in a South East marketplace dominated by well established brands, you need both visability and appeal.
Reaffirming the Oakford 'O'
It's a visual mnemonic that Oakford Homes already owns. Why not bring that to the fore in a way that’s both engaging and aspirational?
It frames their communication and strongly brands all they do. Simple. But 'simple' is easily recognised. 'Simple' stands-out. And 'simple' sells.
With a use of concisely-crafted copy and elegant colourways; this stylishly art-directed work furthermore positions Oakford as an upmarket, design-focused brand.