Branding and collateral
When our client Oakford Homes needed a brand ID for their new development in Maidenhead that was built on a former 130-year-old industrial laundrette, we knew we had to pay homage to the history of the site. We got to work creating a brand identity for the contemporary one and two bedroom apartments that would stand out in the crowded market
Showcasing the area
Located on the fringes of Maidenhead with great connections to London and the popular villages of Cookham and Marlow, the development had fierce competition from other housebuilders. We knew that the identity needed to stand out and capture attention. In the post-Covid world, Oakford Homes recognises that work-life balance is more important now than ever, that’s why we took a deep dive into the beautiful surrounding areas, showcasing the wonderful restaurants, parks and amenities that surround the development. As well as illustrating just how well-connected the area is, with great links to London’s Elizabeth Crossrail, which provides a direct route to Canary Wharf.
Standing out from the crowd
Through the use of bright colours and modern branding, we built a unique identity that was seamlessly woven throughout the brochure and other marketing collateral. With a fresh and clean approach, we crafted a bold design, using greens and whites to portray a contemporary style. Highlighting the benefits of the location was essential, which is why we carefully selected imagery that showed off the location, local amenities and travel connections.
Weaving the brand together
The Fabric logo itself is cleverly designed as individual threads woven together to form an ‘F’, which is a nod to the development's heritage and the easy connectivity that Fabric offers. The branding flowed through the rest of the collateral we created which included a digital brochure, banners, sales suite materials, press adverts, leaflets and site signage. The branding and messaging were carried over to their social media channels, with Facebook advertising being a key part of their digital strategy.