An efficient design
When national housebuilder Vistry asked us to create a single wireframe website and CMS framework that they could implement across their brands Bovis Homes, Linden Homes and Vistry Ventures, we got to work using thorough user research and analytical findings as our starting point.
Focused on conversions
The UX was centred on improving conversion rate across all brands. The single wireframe CMS allows in-house administrators to effortlessly update multiple websites from a single source, ensuring the delivery content on each website is unique but follows the journey and best practices established by the research.
Producing a user-first experience
To ensure the websites would excite and retain users, we wireframed the layout of the design and carefully plotted where each button would sit to ultimately drive conversions and create an enhanced user experience.
Making your website work for you
Through integrations such as property feeds, digital asset management, CRM and marketing automation, Vistry can now benefit from saving a significant amount of time on website management, empowering their marketing team to be proactive in an ever-changing market.
Reviewing the results
Since launch, the websites have seen an uplift in conversions of between 70% and 100%, and this is despite launching in an uncertain period for the housing market.
We continue to work with Vistry on an ongoing basis, further optimising the single wireframe with new functionality and rolling out further brands on time and on budget. If you’re looking for an overhaul for your website, Get in touch with our team today.
Making sense of marketing
in the digital age
