Gone are the days of trying to balance a heavy camera, a temperamental gimbal, and a stack of floor plans while trying to show off a new development to a digital audience.
Meta’s smart glasses are turning wearable tech into a practical marketing tool for new home developers. By integrating high-resolution capture with sophisticated AI, these glasses could redefine how new builds are presented online.
What are smart glasses?
Smart glasses are wearable devices that look and feel like your standard pair of frames but come packed with integrated technology. Modern models, such as the Ray-Ban Meta Gen 2, feature ultra-wide cameras, microphones, and speakers, all connected to an AI assistant. This allows the wearer to stay fully present in the physical environment while capturing photos, answering calls, or accessing information via voice commands.
How could smart glasses benefit digital property marketing?
For property marketing, these devices offer a point-of-view perspective that feels real and reactive, keeping your digital presence aligned with fast-moving digital algorithms.
Here are some of the ways that smart glasses could impact the future of new homes marketing.
Changing the perspective of property marketing
Smart glasses could move the viewer from a passive observer to an active participant. In a typical marketing video, the footage is often filmed from a detached, third-person angle that can make the home feel staged. However, by using smart glasses, sales advisors offer a perspective that mimics natural human movement, showing the height of the ceilings and the flow between rooms exactly as a visitor would experience them.
This could open up the possibility of virtual viewings and thinking about how this can be used on social media, sales advisors could host live Q&A sessions on platforms like Instagram or TikTok while walking through a show home. They can open cupboards and demonstrate the functionality of the home without ever having to break their flow to adjust a tripod.
Real-time information and creativity with Meta AI
The "Look and Ask" feature allows Meta AI to actually see what the wearer is looking at, which opens up incredible possibilities for the sales suite. An example of this could be a sales advisor looking at a kitchen countertop and instantly receiving the exact material specifications and manufacturer details through the built-in speakers.
Beyond just providing facts, the AI can act as a creative partner. If your marketing team is struggling for a fresh angle, they can simply ask the glasses for inspiration. A quick “Hey Meta” can provide instant content prompts or suggest ways to highlight features, helping teams maintain a constant rhythm while avoiding the frustration of creative blocks.
On-site accuracy and global connections
Beyond the sales offices, smart glasses may become a staple for construction and project management. Site managers may use the glasses to share a live feed with off-site engineers, solving structural issues in minutes rather than waiting for an in-person visit.
Additionally, real-time translation features make it easier to communicate with global buyers or international contractors on the spot. Using smart glasses also ensures that accurate information is provided to everyone, regardless of their native language, and allows for the instant generation of inclusive captions for international marketing advertisements.
Faster workflows with AI editing
Smart glasses can offer significantly faster workflows through AI-assisted editing. Users can reframe their content using simple voice commands and then use the Meta AI app to make imaginative edits or corrections through text prompts.
From adding a specific aesthetic filter to a sunset shot of a new development to quickly trimming a video to highlight the best features of a master bedroom, the workflow is designed to get high-quality content onto social platforms at lightning speed.
New homes experts at MMS Marketing
At MMS Marketing, we specialise in helping developers navigate these digital technology changes. We can help you navigate any industry changes and can help you maximise your potential with every new launch.
Get in touch to learn more about how we can help you navigate the latest changes in AI and digital marketing.
FAQ: Smart glasses in new homes marketing
How does the video quality on smart glasses compare to a smartphone?
The latest generation of smart glasses features a 12MP ultra-wide camera specifically optimised for social media platforms. While a top-tier smartphone might offer higher raw specs, the glasses are better at capturing the natural field of vision.
Can I get smart glasses with an existing prescription?
Yes, modern smart glasses are designed to be inclusive. Ray-Ban Meta models are fully compatible with prescription lenses, including single-vision, varifocal, and Transitions® options.
How quickly do smart glasses charge?
The charging case is highly efficient for on-the-go use. You can typically get a 50% charge in about 22 minutes, perfect for a quick top-up between site visits or during a lunch break. A full 0-100% charge takes roughly 75 minutes.
Do I need a constant Wi-Fi connection for the glasses to work?
The glasses connect to your smartphone via Bluetooth. You do not need a Wi-Fi connection to capture photos or record video, which is vital when working on new sites where connectivity might be limited. You only need a data or Wi-Fi connection when you are ready to upload your content to social media or when using the "Look and Ask" AI features.
How do you manage privacy and data security when filming?
Smart glasses include prominent LED lights that signal to anyone nearby when recording or live streaming is active.
