2022
Some of our best bits

As 2022 comes to a close, we’re taking a look back. This year has been packed with events including celebrating the Queen’s platinum jubilee, England winning the UEFA Women’s Euro 2022, Number 10 having multiple new residents and King Charles taking the throne after the sad passing of Her Majesty Queen Elizabeth II.

Social media had a shake-up with Instagram trialling a full-screen look in July, which was quickly reversed after the likes of the Kardashians protested to “make Instagram Instagram again”. BeReal was the new kid on the block with a creative way to encourage people to “be real” online, with all users being notified simultaneously to capture and share a photo in two minutes. We then saw TikTok introduce TikTok Now where you receive a notification to capture a photo or video and post within three minutes... sound familiar?

Google also mixed things up with a number of algorithm updates across 2022, including the ‘Helpful Content Update’, ‘Product Reviews Update’ and two core updates.

This year has been a very successful period for our clients with many experiencing challenges with the uncertainty of the housing market, changes to Stamp Duty and the end of Help to Buy, but ultimately all seeing positive results. And we’ve been with them every step of the way, here are just some of our highlights...

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A fresh new website

Getting your website right in the digital age is crucial. It’s your “shop window” and the first port of call for most of your customers - it has to be done right.

One of our stand-out web projects this year was for national housebuilder, Vistry. Wanting to use thorough and analytical research to create a single wireframe website that could be used by each of their brands to drive conversions, we delivered a solution that allowed administrators to effortlessly update multiple websites from a single CMS, streamlining their process and in turn saving valuable time.

Vistry Ventures
Vistry Wireframe
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Staying up to date with social

With the ever-changing algorithms and fast pace of social media, it can be difficult to reach the right people, which is exactly why we invest a lot of time into expanding our knowledge of each platform, so you don’t have to. Our social media and content team has kept up to speed with their Meta Blueprints Certifications this year, so you can rest assured that your organic social media and paid ads are in great hands.

Our star of digital advertising this year is a hard one to pick but it has to be Aston Marina - they onboarded with us for social media advertising and Google Search and Display Network ads to promote their in-person wedding showcase and as a Google Partner, we know what works. The campaigns were a huge success and resulted in more than double the amount of attendees than their previous event. You can read more about our winning campaigns here.

Social left
Social right
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Putting ink to paper

One of the best ways to showcase your homes, development and local area is through a brochure. Whether through a corporate design like our client Baker Estates, which uses an elegant brand ID that’s easily recognisable as theirs or a unique identity per development, like Oakford Homes. This year saw Oakford build luxury apartments in Maidenhead, the site of the build was an old laundrette which is where the development name Fabric was born. Through the use of bright colours and modern branding, we built a unique identity that was seamlessly woven throughout the brochure and other marketing collateral. You can read more about that here.

Lauren
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We can’t wait to see what 2023 has in store for us and our clients.

MMS

Making sense of marketing
in the digital age

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